THEN I MET YOU
The brand behind the periwinkle blue-hued designs we've all been coveting, Then I Met You is set to change the way you nurture your skin. Founded by esthetician and beauty entrepreneur, Charlotte Cho, the highly efficacious range abides by an attitude of thoughtfulness that transcends self-care. It's inspired by the Korean concept of 'jeong' - a deep feeling of empathy and affection that one can develop for people, places and things - to go deeper, to focus a little extra effort in the right places, and spark real change to your skin with natural, premium ingredients...
THEN I MET YOU BESTSELLERS
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Then I Met You Honey Dew Lip Mask 15ml
SAVE 25%
Then I Met You Living Cleansing Balm 90g
TRENDING
Then I Met You The Giving Essence 100ml
CULT CONSCIOUS
Then I Met You Renewing Rich Beauty Cream 50ml
CULT CONSCIOUS
Then I Met You Birch Milk Refining Toner 100ml
CULT CONSCIOUS
Then I Met You Soothing Tea Cleansing Gel 100ml
CULT CONSCIOUS
THEN I MET YOU: LIVING CLEANSING BALM
DISCOVER THEN I MET YOU
Combining innovation with tradition, Then I Met You was founded with an empathetic and holistic approach to skin care, associated with Korean beauty rituals. Celebrating the idea of 'jeong' - the notion of emotional affection that forms over time – the brand melds classic heritage ingredients such as fermented rice, ginseng and persimmon to create a range of effective formulas that elevate your skin care routine.
MEET THEN I MET YOU’S FOUNDER
After moving to the birthplace of her parents – South Korea, founder Charlotte Cho began to immerse herself in the magic of Korean skin care. Igniting a passion for the innovation and advancement within its beauty space, Charlotte returned to the USA and spent 10 years developing online retailer Soko Glam. It was this pioneering work that brought K-Beauty to the American market and its breakthrough into the mainstream. Her desire to go from curating to creating came when she developed Then I Met You, launching the brand in 2018, and joining Cult Beauty’s virtual shelves in 2021.
PROVENANCE APPROVED
Not only impassioned about hardworking and cutting-edge formulas, Then I Met You is also serious about its impact on the environment. We’re proud to say that the brand has been awarded a Leaping Bunny Cruelty-Free Proof Point from our third-party verifier Provenance, a Female-Lead Business Point and thanks to its donation to the charity Thirst Project (which provides clean and safe drinking water to people in need), Then I Met You has also been awarded a Donates To Charity Point too.
