NUXE

NUXE – which combines both the words and the concepts of nature and luxe – is one of France’s proudest exports. Launched in Paris back in 1990, NUXE’S founder Aliza Jabès had one ambition: to combine the wonders of nature with the prowess of science. And she succeeded in a way that truly revolutionised the natural beauty industry.

Passionate about beauty since her childhood, Aliza was particularly interested in the power of plants, encouraged by her father who was a pharmaceutical researcher. With an MBA in Marketing and Finance under her belt, she made the decision to distribute her products in pharmacies, at a time when they only stocked dermatological skincare products. This trail-blazing decision allowed NUXE to reach its target audience: women looking for natural origin and ultra-effective care products, enhanced with a real touch of sensuality.

The launch of the first NUXE oil – Huile Prodigieuse – in 1991 launched them into the front and centre of the French skin care world, and in less than thirty years, NUXE has become a global group, selling in nearly 60 countries!

In 2020, Aliza Jabès was awarded a – very well-deserved – ‘Légion d’Honneur’ for her outstanding contribution to the beauty industry. Cheers to that!

A REMARKABLE BEAUTY EXPERIENCE

NUXE aims to create a “remarkable beauty experience” through sensory awakening. Their natural-origin formulas, with imaginative names, intoxicating scents and delicious textures, are equally beneficial to body and soul.

RESPECT FOR THE ENVIRONMENT

Eco warriors at heart, NUXE prioritises natural-origin ingredients with controlled geographic origin, extracted using green and non-polluting methods.100% of NUXE products are vegetarian and 90% are fully vegan, and they take an eco-design approach to packaging.

NUXE SPAS

In 2002, the NUXE experience expanded with the opening of their first spa in Paris, to provide a cosy and intimate setting for people to relax and recharge. There are now more than 50 NUXE spas around the world.